JetBlue + Brightline:

Connected Travel Partnership Campaign

I led creative direction for the JetBlue + Brightline partnership campaign, supporting a new travel experience that allowed customers to book Brightline train tickets alongside JetBlue flights. The creative goal was to make the partnership feel intuitive, trustworthy, and seamless across the customer journey, from trip planning to station and onboard touchpoints.

The campaign required translating two established transportation brands into one unified visual system while maintaining clarity for travelers. I directed the look and feel across digital screen ads, email, social stories, motion graphics, and onboard displays, ensuring the message stayed consistent across formats without losing the energy of either brand.

Because this campaign lived across multiple environments, the creative system had to be flexible, fast to understand, and visually aligned with the premium travel experience Brightline was building. I partnered with copy, motion, design, brand management, and project teams to guide the campaign from concept through rollout.

My role focused on creative strategy, co-branded visual direction, campaign consistency, customer journey storytelling, and final creative oversight.

Creative Direction - Design: Angelica Hoyos

Creative Direction - Copy: Ali Berger

Designers:

Alex Mahler - Motion and Art Direction

Jules Guerrero - Lead Designer

Brand Management: Daniel Betancourt

Project Manager: Joshua Bonnery

Year: 2025