JetBlue and Brightline Partnership: Enhancing the Travel Experience
In this innovative partnership, JetBlue and Brightline joined forces to offer travelers a seamless booking experience, allowing them to purchase train tickets alongside their JetBlue flights. Our goal was to create a cohesive and engaging digital presence across multiple platforms, including digital screen ads, email campaigns, social media stories, and onboard displays.
Challenges:
Integrating the branding elements of both JetBlue and Brightline into a unified visual story.
Ensuring consistency and clarity across various digital platforms and formats.
Capturing the attention of a diverse audience while enhancing user experience.
Success:
Through creative motion graphics and strategic design, we successfully developed a multi-channel campaign that resonated with travelers. The project not only enhanced brand visibility but also improved the convenience of booking travel, enriching the overall customer journey. This partnership stands as a testament to the power of collaborative innovation in the travel industry.
Creative Direction - Design: Angelica Hoyos
Creative Direction - Copy: Ali Berger
Designers:
Alex Mahler - Motion and Art Direction
Jules Guerrero - Lead Designer
Brand Management: Daniel Betancourt
Project Manager: Joshua Bonnery
Year: 2025
