I led the strategic integration of two distinct brand identities to elevate customer engagement and drive brand synergy. Our primary objective was to develop a 360 campaign that seamlessly communicated Capital One's value proposition to Brightline’s audience. This involved crafting a high-impact landing page on the Brightline website and designing an engaging homepage banner to drive traffic.

The campaign extended to digital marketing channels, where we deployed targeted social media assets, including immersive stories and in-feed posts, alongside in-station digital display ads to maximize reach and visibility. This project challenged me to harmonize creative storytelling with strategic objectives.

The creative challenge was to convey elegance and a premium experience through simplicity and sophistication. Leveraging Capital One’s DAM I curated the photography that reflected this experience while using Brightline’s assets to visually demonstrate the partnership and being thoughtful not to allow one brand to overpower the other.

Creative Direction - Design: Angelica Hoyos

Creative Direction - Copy: Ali Berger

Designers:

Alex Mahler

Jules Guerrero

Santiago Bueno.

Brand Management: Daniel Betancourt

Project Manager: Joshua Bonnery

Launch date: October 2025