I led creative direction for a co-branded partnership campaign between Capital One and Brightline, translating two distinct brand systems into one cohesive customer experience. The goal was to introduce Capital One’s value proposition to Brightline’s premium travel audience while protecting the equity, tone, and visual standards of both brands.

The campaign was built as a 360-degree rollout across Brightline’s digital ecosystem, social channels, and in-station media. I directed the creative approach for the landing page, homepage banner, paid and organic social assets, immersive story formats, and digital station displays — ensuring every touchpoint felt elevated, clear, and connected.

A key challenge was balancing two recognizable brands without allowing one to overpower the other. I curated photography, guided layout and visual hierarchy, and partnered with copy, design, brand management, and project stakeholders to create a system that felt simple, premium, and commercially purposeful.

My role focused on creative strategy, brand integration, visual direction, cross-functional collaboration, and final creative oversight from concept through launch.

Creative Direction - Design: Angelica Hoyos

Creative Direction - Copy: Ali Berger

Designers:

Alex Mahler

Jules Guerrero

Santiago Bueno.

Brand Management: Daniel Betancourt

Project Manager: Joshua Bonnery

Launch date: October 2025