The Sing-Along Train Experience

I had the thrilling opportunity to lead the "Sing-Along Train" project, a unique initiative by Brightline that transformed train journeys into an unforgettable pre-concert celebration. In anticipation of "the big concert," passengers were invited to enjoy a vibrant and interactive ride, complete with themed decorations and sing-along sessions.

With the challenge of not directly referencing Taylor Swift, we created an engaging campaign that captured the excitement and spirit of the event. I spearheaded the development of social media stories, a captivating homepage content directing audiences to a dedicated landing page, and eye-catching digital display ads.

The campaign's creativity and impact were recognized with both an ADDY and a Flagler Award, celebrating our innovative approach and successful execution. This project not only enhanced the passenger experience but also showcased the power of creative storytelling in brand engagement.